*Project completed while employed at Habitat Creative Studio.
Services
Brand Identity, Web Design
De Winter Metalworks is a husband-and-wife studio crafting sculptural, design-driven metalwork, blending traditional craftsmanship with modern precision to create intentional, artful pieces.
Challenge
De Winter Metalworks needed a brand identity that captured their artistic spirit and the meticulous craftsmanship behind every piece they create. The challenge was to design a visual system that matched their moody, textural aesthetic while remaining versatile enough to work seamlessly across digital and physical applications.
Solution
The logo set designed was inspired by the way their pieces come together: organic connections, intentional forms, and the subtle imperfections that signal something made by hand. The result captures both the complexity of their art and the tactile quality of their metalwork. The "donut" was inspired by Martin De Winter's favorite shape and its unique ergonomic lines. Interpreting a sculptural, three-dimensional piece in a flat medium required experimentation. Textural gradients and organic linework became the bridge, preserving the depth and artistry of the original form.
*I do not own the photography featured in this project.